Mark Has Been Asked to Develop a Conversion Strategy for a Soon-To-Be-Completed

question 10

Essay

Mark has been asked to develop a conversion strategy for a soon-to-be-completed systems project. Only three marketing managers will sporadically use the new system, a small marketing advisory system. The conversion must be completed in less than a week. The organization has not fully budgeted the IS departments requested conversion costs. Identify the three characteristics for a conversion strategy and make a recommendation to Mark for a conversion style.

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Definitions:

Top-Down Processing

Information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience and expectations.

Postoperative Pain

Pain experienced by patients after undergoing surgical procedures.

Negative Expectations

Anticipatory beliefs or thoughts that lead to experiencing negative outcomes because one unconsciously conforms their behavior to those beliefs.

Surgical Procedure

A medical operation involving the cutting of body tissues or organs to repair or remove a part of the body or to diagnose a condition.