Examlex
List the four categories, as described Kumar et al, of mHealth Tools.
Consumer Surplus
The discrepancy between the aggregate amount consumers can and will pay for a product or service and the actual amount they pay.
Total Utility
The total satisfaction or benefit received by consuming a given total quantity of a good or service.
Marginal Utility
The additional utility derived from consuming one more unit of some good or service.
Consumer Surplus
The difference between the amount consumers are willing to pay for a good or service versus what they actually pay.
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