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The more distant strategic groups are in terms of their strategies, the greater the liklihood of rivalry between the groups.
Fixed Expenses
Costs that do not change with the level of production or sales over a short period of time, such as rent or salaries.
Break-Even Point
The level of production or volume of sales at which total costs and total revenue are equal, resulting in no net loss or gain.
Variable Expenses
Variable expenses fluctuate with business activity levels, such as materials and labor costs, which increase as production increases.
Fixed Expenses
Costs that do not vary with changes in production volume or sales, such as rent, salaries, and insurance.
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