Innovation, Consumer Understanding, Brand-Building, Go-To-Market, and Scale Are Activities That

question 120

Multiple Choice

Innovation, consumer understanding, brand-building, go-to-market, and scale are activities that P&G (Chapter 3 Strategic Focus) performs well and are examples of the company's __________ .

• A) tangible resources
• B) intangible resources
• C) core competencies
• D) capabilities

---

Definitions:

Sensory Overload

When the amount of information to be processed exceeds the individual’s capacity to sort out what is relevant from what is not.

Oversalience Effect

The tendency to overattribute significances to certain stimuli or information over others, which may not be justified.

Central and Peripheral

This refers to the two routes to persuasion proposed by the Elaboration Likelihood Model: the central route, which involves careful and thoughtful consideration of the arguments (content of the message), and the peripheral route, which involves reliance on cues outside the content of the message.

Systematic and Heuristic Processing

Two modes of thinking where systematic processing involves deliberate, analytical evaluation of information, while heuristic processing is based on automatic, quick judgments.