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Southwest Airlines has a complex interrelationship between its culture and staff that adds value in ways that other airlines cannot,such as jokes on flights or the cooperation between gate personnel and pilots. These examples illustrate which of the following criteria for sustainable competitive advantage?
Retailer-sponsored Cooperatives
Retailer-sponsored Cooperatives are groups of independent retailers who collaborate to pool buying power and resources in order to compete with larger chains.
Service-sponsored Retail Systems
Retail setups that are initiated or heavily supported by service providers, often to create direct sales channels for their products or services.
Vertically Integrated
A business strategy where a company controls multiple stages of production or distribution within the same industry, from raw materials to final product delivery.
Executive Jet Market
A sector of the aviation industry that deals with the sale, lease, or use of private jets by corporations or individuals for business purposes.
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