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Intensified rivalry within an industry results in:
Fads
Temporary, highly popular trends or behaviors that spread quickly and are followed with enthusiasm, but fade away just as quickly.
Demographic Shifts
Changes in the characteristics of a population over time, which can include age, ethnicity, gender distribution, and so forth.
Social Change
The transformation of culture, behavior, social institutions, and social structure over time, often seen as a necessary aspect of societal progress or development.
Emergent Norm Theory
A sociological hypothesis that posits individuals in a crowd behave not out of pre-existing norms, but from norms that emerge and are accepted within the crowd during the event.
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