The Three Dimensions of a Firm's Relationships with Customers Include

question 35

Multiple Choice

The three dimensions of a firm's relationships with customers include all the following EXCEPT:

• A) exclusiveness.
• B) affiliation.
• C) richness.
• D) reach.

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Definitions:

Iconic Memory

A type of visual sensory memory that temporarily stores an image that has been perceived visually.

Echoic Memory

A component of sensory memory that retains audio information, allowing sounds to be remembered for short periods after the original sound is produced.

Sensory Memory

The shortest-term element of memory, acting as a buffer for stimuli received through the senses, and is capable of holding a vast amount of information, but only for a very short period.

Implicit Memory

The type of memory that allows people to perform tasks without conscious awareness of the learning processes that led to them.