Canon's Desktop Copiers and Apple's IPhone Are Examples of _____________

question 127

Multiple Choice

Canon's desktop copiers and Apple's iPhone are examples of _____________ that are ________ rivalry battles with competitors (Chapter 5 Opening Case) .

• A) incremental innovations; winning
• B) disruptive innovations; winning
• C) new products; intensifying
• D) disruptive innovations; reducing

---

Definitions:

Utility Theory

A framework in economics and finance that describes how individuals make choices based on the perceived benefit or satisfaction they will gain, aiming to maximize utility.

Economists

Professionals who study how societies use resources to produce goods and services and distribute them among individuals.

Loss Aversion

The strong tendency to regard losses as considerably more important than gains of comparable magnitude—and, with this, a tendency to take steps (including risky steps) to avoid possible loss.

Affective Forecasting

Predicting one’s own emotional response to upcoming events.