Multimarket Competition Occurs When Firms

question 31

Multiple Choice

Multimarket competition occurs when firms:

• A) sell different products to the same customer.
• B) have a high level of awareness of their competitors' strategic intent.
• C) simultaneously enter into an attack strategy.
• D) compete against each other in several geographic or product markets.

---

Definitions:

Owned

Refers to media channels that a brand controls directly, such as their websites, blogs, or email newsletters.

Earned

Refers to something obtained or achieved through effort or work, rather than inherited or given by default.

Social Media Value Chain

The series of steps that create value from social media activities, including content creation, distribution, and audience interaction.

Core Activities

Essential tasks or operations that are central to an organization's or individual's main objectives.