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Embracing the Global Marketplace Is Important to Starbucks Because It

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Embracing the global marketplace is important to Starbucks because it commands less that one percent of the global coffee market suggesting that there is room for growth. (Chapter 8 Opening Case)


Definitions:

United Nations

An international organization founded in 1945 to promote peace, security, and cooperation among the world's nations.

NAFTA

The North American Free Trade Agreement, an agreement signed by Canada, Mexico, and the United States, creating a trilateral trade bloc in North America.

Trade Barriers

Restrictions imposed by a government on international trade, often to protect domestic industries from foreign competition.

Foreign Sovereign Immunities Act

U.S. legislation that sets the limitations as to whether a foreign sovereign nation (and its political subdivisions, agencies, or instrumentalities) may be sued in U.S. courts.

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