Case Scenario 2: Heartsong LLC

question 49

True/False

Case Scenario 2: Heartsong LLC.
Heartsong LLC is a designer and manufacturer of replacement heart valves based in Peoria, Illinois. While a relatively small company in the medical devices field, it has established a worldwide reputation as the provider of choice of high-quality, leading-edge artificial heart valves. Most of its products are sold to large regional hospital systems and research hospitals around the world, though primarily to customers in the United States and Europe. Specialty heart centers are another emerging, but fast-growing market for its valves. Heartsong has recently embarked on an expansion strategy that requires it to increase its volume, which in turn will demand more component parts than it can source domestically- both from an economic and volume standpoint. The firm has determined that such growth is only viable if it produces these parts itself overseas for a lower cost, or outsources the production entirely to a joint venture it establishes with a local manufacturer, which could both produce the parts more cheaply and in higher volumes. It is considering starting up an owned production facility in Luxembourg, or seeking a joint venture with a precision manufacturer in China.
-(Refer to Case Scenario 2). The advantages of a joint venture with a precision manufacturer in China is shared costs,shared resources,and shared risks,but there may be problems integrating the two corporate cultures.

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Definitions:

Monopolistic Competitor

A firm in a market structure where many companies sell products that are similar but not identical.

Monopsony Labor Market

is a market structure where a single buyer (employer) substantially controls the market as the major purchaser of labor, influencing wages and employment conditions.

Purely Competitive

A market structure characterized by a large number of small firms producing identical products, with no single firm able to influence the market price.

Marginal Revenue Product

Marginal Revenue Product measures the additional revenue generated from employing an extra unit of a resource.