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_________________ refers to how consistent the innovation is with the values, habits, experiences, and needs of potential adopters.
Sales Returns
Transactions where customers return previously purchased merchandise, leading to a reversal of revenue previously recognized and a refund or credit issued to the customer.
Accounts Receivable
Receivables from clients or customers for goods sold or services performed by a business, awaiting payment.
Contra-Revenue
Accounts on the income statement that are deducted from gross revenue to arrive at net revenue, including sales returns, allowances, and discounts.
Discount Period
The timeframe during which a payment can be made at a reduced price or with a deduction from the full invoice amount.
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