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_________________ Refers to How Consistent the Innovation Is with the Values

question 20

Multiple Choice

_________________ refers to how consistent the innovation is with the values, habits, experiences, and needs of potential adopters.


Definitions:

Sales Returns

Transactions where customers return previously purchased merchandise, leading to a reversal of revenue previously recognized and a refund or credit issued to the customer.

Accounts Receivable

Receivables from clients or customers for goods sold or services performed by a business, awaiting payment.

Contra-Revenue

Accounts on the income statement that are deducted from gross revenue to arrive at net revenue, including sales returns, allowances, and discounts.

Discount Period

The timeframe during which a payment can be made at a reduced price or with a deduction from the full invoice amount.

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