The Third Stage of the Strategic Health Communication Campaign Model

question 2

Multiple Choice

The third stage of the Strategic Health Communication Campaign Model examines what three critical communication issues in designing health promotion campaigns?

• A) Message, audience, speed of communication
• B) Audience segmentation, formative research, channel analysis and selection
• C) Priority audience, segmentation, community connections
• D) Price, Placement, and prompting
• E) None of the above

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Definitions:

Teamwork

Cooperative effort by a group of people to achieve a common goal, often characterized by communication, collaboration, and mutual support.

Face-To-Face Interaction

Direct interaction between two or more people in the same physical location.

Positive Affect

A mood dimension that consists of emotions such as excitement, self-assurance, and cheerfulness at the high end and boredom, sluggishness, and tiredness at the low end.

Confidence

The feeling or belief in one's abilities, qualities, or judgment.