Which of the Following Statements About Cost Is/are Correct

question 1

Multiple Choice

Which of the following statements about cost is/are correct?

• A) Cost is seldom discussed when comparing national health models
• B) Cost is not a good proxy measure for quality
• C) High cost can produce an access barrier and low costs can produce moral hazard
• D) Cost has limited association with incentives to provide services

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Definitions:

Customer Needs

Refers to the wants or desires that consumers have which are central to their purchasing decisions.

Marketing Program

A comprehensive plan that combines all of the marketing strategies, tactics, activities, and materials to promote a product or service.

Market Needs

The specific desires or requirements of consumers that businesses aim to fulfill with their products or services.

Environmental Forces

The uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces.