To Ensure That a Characteristic, Such as Race, Is Distributed

question 2

Multiple Choice

To ensure that a characteristic, such as race, is distributed equally between groups, which design should be used?

• A) The posttest-only design
• B) The matched-pairs groups design
• C) The pretest-posttest randomized controlled design
• D) The within-subjects design

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Definitions:

Early Adopters

Consumers who are among the first to purchase and use new products or technologies, often helping to spread word-of-mouth information.

Late Majority

A segment of consumers in the technology adoption lifecycle that is skeptical of change and adopts new products or technologies after the majority of the market has accepted them.

Early Majority

A segment of consumers who adopt new products or innovations shortly after the early adopters, contributing significantly to market penetration and success.