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A Research Study Is Determining Whether Providing Discount Codes for Lyft

question 7

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A research study is determining whether providing discount codes for Lyft and Uber on the weekends has an effect on the number of DUIs given to people between the ages of 25 and 35. The intervention lasted for 12 months, and researchers collected data on a weekly basis, even 3 months after the intervention ended. This ITSD:


Definitions:

Dual Distribution

A distribution strategy where a company sells products or services through two or more different distribution channels or marketing strategies simultaneously.

Enculturation

The process of socialization through which an individual acquires his or her native culture, mainly early in life.

Acculturation

The process of social influence by which a person partially or fully acquires a new cultural outlook, either by having contact with or living in a culture different from his or her culture of origin.

Socioeconomic Status

Socioeconomic status is a measure of an individual's or family's economic and social position in relation to others, based on income, education, and occupation.

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