A Likert Scale Should

question 1

Multiple Choice

A Likert scale should:

• A) have an odd number of answer choices.
• B) be tested for reliability and validity.
• C) rate items on a level of agreement.
• D) provide a set of correlated questionnaire items.

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Definitions:

Salient Beliefs

Prominent or most noticeable beliefs held by an individual that influence their behavior and attitudes.

Balance Theory

Balance theory is a social psychological theory suggesting that individuals strive for consistency within their beliefs, attitudes, and perceptions, particularly concerning their relationships and evaluations of others.

Multi-Attribute Attitude Model

A framework used in consumer behavior that examines how consumers evaluate a product or service based on perceived attributes and the importance of these attributes.

Speaker Attributes

Characteristics or qualities of a speaker that influence how the message is received, such as credibility, attractiveness, and authority.