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Pulmonary surfactant
Differentiate Products
To differentiate products means to make them distinct from competitors' offerings through unique features, quality, or branding, to attract specific customer segments.
Pure Competitors
Firms within a market where numerous sellers offer highly similar products, ensuring no single company has control over the market price.
R&D
Research and Development, which refers to the activities companies undertake to innovate and introduce new products or services.
Innovation
The process of translating an idea or invention into a good or service that creates value and for which customers will pay.
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