Examlex
Information seeking as a coping technique can be as potentially dangerous as it can be helpful.
Secondary Research
Refers to the process of collecting, analyzing, and interpreting existing data and information that has already been gathered by others, often for a different purpose.
Uses and Gratification Theory
A theory that explores how individuals actively seek out media to satisfy specific needs and desires, such as information, personal identity, integration and social interaction, or entertainment.
Target Public
The specific group of people at whom public relations or marketing activities are directed, often a key audience for a company or organization.
Social Proof
The psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
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