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The Most Precise, Targeted, and Sneaky Form of Advertising in History

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The most precise, targeted, and sneaky form of advertising in history is…


Definitions:

Positive Reinforcer

An incentive that, when introduced following an action, enhances the probability of that action occurring again.

Behavior Modification

A systematic approach to changing behavior through the application of the principles of conditioning, including both reinforcement and punishment.

Time-Outs

A disciplinary technique used to remove a child from an environment where inappropriate behavior has occurred, to encourage reflection and calm down.

Successive Approximations

A method used in conditioning and learning in which behaviors are broken down into simpler steps and rewarded progressively as they become closer to the desired behavior.

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