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The principle that should guide us when confronted with advertising is…
Likely To Change
A condition or situation that has a high probability of undergoing alteration or modification in the near future.
Erik Erikson
A developmental psychologist and psychoanalyst known for his theory on the psychological development of human beings, notably the eight stages of human development.
Basic Trust
A sense of confidence and security in the world, typically developed in infancy, that the environment is predictable and reliable.
Responsive Caregivers
Individuals who attentively and sensitively respond to a child's needs, fostering emotional development and a sense of security.
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