In the Marketing Mix, _____ Refers to the Tangible and Intangible

question 46

Multiple Choice

In the marketing mix, _____ refers to the tangible and intangible things that the target audience has to give up in order to adopt the new idea.

• A) product
• B) place
• C) promotion
• D) price

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Definitions:

Pizza

A popular dish of Italian origin consisting of a flat round base of dough topped with tomatoes, cheese, and various other ingredients, baked quickly.

Trade-off

A case where the gain of one property or aspect comes at the cost of losing another.

Budget Constraints

Refers to the limitations on the consumption choices of individuals or entities due to their available resources, such as income or wealth.

Indifference Curves

Graphical representations showing combinations of two goods that give the consumer equal satisfaction and utility.