Gathering Quantitative and Qualitative Data About the Problem, Context, Attitudes

question 10

Multiple Choice

Gathering quantitative and qualitative data about the problem, context, attitudes, and behaviors of the target audience, ways to reach the target audience, and existing messages and materials is known as:

• A) experimental research.
• B) formative research.
• C) summative research.
• D) consequential research.

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Definitions:

Workforce

The collective group of individuals engaged in or available for work, either in a specific region or in a particular industry or company.

Pregnancy Discrimination Act

A federal law that prohibits discrimination on the basis of pregnancy, childbirth, or related medical conditions in any aspect of employment.

Bona Fide Occupational Qualification

A legal term referring to employment criteria that are reasonably necessary to the normal operation of a particular business or job, allowing for exceptions to anti-discrimination laws.

Sexual Harassment

Unwanted sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.