Define "Effect Size" and Explain When One Should Be Calculated

question 33

Essay

Define "effect size" and explain when one should be calculated and why.

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Definitions:

Touchpoint

Any interaction or point of contact between a company and its customers, which can influence the customer's perception and relationship with the brand or product.

Journey Map

A visual representation of a user's experience with a product, service, or brand over time, highlighting key interactions and touchpoints.

Buyer Persona

A detailed description of a fictional person who represents a key segment of a company's target market, used to visualize the ideal customer and guide marketing strategies.

Insight

An interpretation of an observation or a sudden realization that provides us with a new understanding of a human behavior or attitude that results in the identification of a need.