Examlex
A combination of high price and high product benefits is called a differentiation strategy by Bowman
Superiority
The state or quality of being superior or better than others, often used in the context of products, services, or performance in markets.
Competing Products
Goods or services offered by different businesses that seek to satisfy the same customer needs or market demands.
Internal Standard
A benchmark or criterion established within an organization to ensure consistency and quality in its operations or production.
Life-Cycle Costs
The total cost of owning, operating, maintaining, and disposing of a product or system over its life span.
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