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Probability samples are often considered superior to non-probability samples because they:
Group Mind
McDougall’s idea that people adopt a qualitatively different mode of thinking when in a group.
Social Cognition
How people process, store, and apply information about others and social situations, influencing their perceptions, attitudes, and behaviors.
Cognitive Miser
A term from social psychology that describes individuals' tendency to conserve mental energy by simplifying complex information through heuristics.
Manipulation and Transfer
Techniques used in research or applied contexts to explore the causality of variables or to apply knowledge or skills learned in one context to another.
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