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Ethical and Liability Risks…

question 10

Multiple Choice

Ethical and liability risks….

Understand risk management in the distribution process.
Appreciate the integration of marketing channels with the overall marketing strategy.
Understand the basic functions performed by intermediaries within distribution channels.
Identify the different types of utilities created by marketing channels.

Definitions:

Shareholder Model

focuses on maximizing value for shareholders as the paramount objective of a company, often at the expense of other stakeholders.

Utilitarian Ethics

An ethical theory that posits the best action is the one that maximizes overall happiness or utility, considering the greater good for the greatest number of people.

Financialization

The process by which financial institutions and markets gain a greater influence over economic policy and economic outcomes.

Financial Maneuvers

Strategies or operations undertaken by individuals or companies to optimize financial outcomes.

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