Name the Four Characteristics Embodied by Small Groups as Defined

question 12

Short Answer

Name the four characteristics embodied by small groups as defined in the textbook.

---

Definitions:

Market Analysis

The assessment of a given market to understand its size, trends, growth potential, and competitive landscape, often used to inform business strategies and decisions.

Qualitative Data

Information that cannot be measured with numbers, often related to descriptions, qualities, or opinions.

Probing Questions

Questions designed to elicit more detailed and in-depth responses from a conversation or interview partner.

Secondary Data

Marketing data that have been gathered, tabulated, and made available by an outside source.