In Which Discipline Did Focus Groups Originate

question 39

Multiple Choice

In which discipline did focus groups originate?

• A) sociology
• B) anthropology
• C) finance
• D) marketing

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Definitions:

Variable Costs

Costs that change in proportion to the level of activity or volume of production in a business.

Capacity Alternatives

Different options or strategies a business may consider to adjust or increase its capacity to meet demand.

Market Acceptance

The degree to which a new product, service, or business model is embraced by potential customers and the market at large.

Capacity

The maximum level of output that a company can sustain to produce in a given period under normal conditions.