Imagine You Have Series of Similar Questions That Measure the Same

question 45

Multiple Choice

Imagine you have series of similar questions that measure the same concept. What could you use to average or sum the responses of each question?

• A) a index or scale
• B) a categorical variable
• C) a dichotomous variable
• D) a set of discrete variables

---

Definitions:

Retail Strategy Tension

The challenges and conflicts retailers face when planning and executing strategies to meet customer demand while maintaining profitability.

Sales Tactics

Strategies or methods employed to convince prospects or customers to buy a product or service, often involving persuasion and negotiation techniques.

Conventional

Traditional, typical, or standard practices, methods, or techniques.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption.