In Deductive Research, the Process of Conceptualization ______

question 37

Multiple Choice

In deductive research, the process of conceptualization ______.

• A) obtains similar measures by different observers that rate the same persons, events, or places.
• B) is when two coders examine the same data
• C) translates an abstract theory into testable hypotheses using specific variables
• D) refers to the process of specifying the rules of what will indicate the value of a variable

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Definitions:

Nielsen Television Index

A measurement service that provides data and insights regarding television viewing patterns.

Syndicated Panels

Syndicated panels are groups of people or organizations that are repeatedly surveyed or measured over time for market research purposes, and their data is collected, analyzed, and sold by a third party to multiple firms.

External Secondary Data

Information collected from outside an organization, previously gathered for another purpose, which can be used for market research or analysis.

Cultural Anthropologists

Researchers who study the cultural aspects of human societies, including norms, values, practices, and social structures.