Guerilla Marketing Involves the Use of Conventional Way to Promote

question 29

True/False

Guerilla marketing involves the use of conventional way to promote a product

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Definitions:

Understandability

Denotes the ease with which information can be comprehended by the user or audience without undue effort.

Informational Managerial Role

The role of managers as monitors, disseminators, and spokespersons to provide, share, and convey information within and outside the organization.

Henry Mintzberg

A renowned management theorist who developed influential theories on business strategy, organizational structure, and the roles of managers.

Information Flows

The movement of information from one place to another, among people, entities, or computers, enabling decisions and actions in organizational and social contexts.