Which of the Following Is an Example of "Surface Power

question 31

Multiple Choice

Which of the following is an example of "surface power" rather than "deep structure"?

• A) the way unquestioned assumptions within the organization influence behaviors
• B) the way communication distorts the contradictions within a system
• C) the way individual interests are presented as universal interests
• D) the way that individuals use their resources to influence others to do what they want

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Definitions:

Determinant Attributes

Product or service features that are important to the buyer and on which competing brands or stores are perceived to differ.

Competing Brands

Brands that operate in the same market segment and target similar customer groups, often competing for market share and customer loyalty.

Considerable Alternative Evaluation

The phase in the consumer decision-making process where options are assessed against each other on various attributes and criteria.

Habitual Products

Consumer goods that are regularly purchased out of habit, with minimal decision-making process involved.