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Pooneh, an Intern in the Product Development Department of a Fast-Moving

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Essay

Pooneh, an intern in the product development department of a fast-moving consumer goods company, is conducting research to identify new market opportunities. Which analysis tool would you advise her to use? Why?


Definitions:

Inequality

The unequal distribution of resources, opportunities, rights, and power among individuals or groups in a society.

ESPN.com

A major sports news website that provides coverage, analysis, scores, and commentary for a wide range of sports and leagues.

Conglomeration

A collection or combination of various items, businesses, or entities grouped into a single entity or organization.

Seagram's

A large and historical brand known for its production of alcoholic beverages, notably whiskey, and involvement in the entertainment and beverages industry.

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