___________ Measures How Easily We Associate Categories with Positive or Negative

question 62

Multiple Choice

___________ measures how easily we associate categories with positive or negative attitudes?

• A) The Implicit Association Test
• B) The Intrinsic Association Test
• C) The Non-conscious Association Test.
• D) The Basic Associations Test

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Definitions:

Sexual Drive

The biologically influenced motivation for sexual activity and expression.

Babies

Young infants or very young children, typically those under the age of one year.

Physical Pleasure

Physical pleasure is a sensation of bodily enjoyment, typically associated with activities that satisfy biological needs or stimulate the senses in a positive way.

Pleasure Principle

A concept in psychoanalytic theory referring to the drive toward immediate gratification of needs and desires.