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Suppose You Were Asked to Design a Persuasive Advertisement for a New

question 65

Essay

Suppose you were asked to design a persuasive advertisement for a new running shoe.Describe how you might design the persuasive communication for an audience with a high need for cognition.How would your message differ if your target audience had a low need for cognition?


Definitions:

Persuasive Call

A communication strategy designed to convince or influence someone to take a specific action.

Action

The process or state of acting or being active, usually implying movement, change, or doing something.

Close

In communication, it refers to the act of concluding a conversation or interaction in a manner that is clear and leaves no topics or questions unresolved.

Executive Summary

A concise overview of a document's main points, typically placed at the beginning to inform readers about its contents quickly.

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