One Counterintuitive Finding in the Study of Persuasion Suggests That

question 5

Multiple Choice

One counterintuitive finding in the study of persuasion suggests that:

• A) when processing through the central route we may be persuaded by strong arguments.
• B) ability and motivation are needed for central route processing.
• C) when processing through the peripheral route we may be persuaded by the attractiveness of the source.
• D) when processing through the peripheral route we may be persuaded by weak arguments if the message is presented in an attractive manner.

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Definitions:

Interest Rates

The cost, represented as a portion of the principal, that a borrower must pay to a lender for borrowing assets.

Present Value

The contemporary value of money or cash flows due in the future, calculated with a designated rate of return.

Received

To have been given, accepted, or acknowledged something that is sent or provided.

Economic Rent

The excess payment made to a factor of production over and above what is needed to keep it in its current use.