A Fear-Based Appeal Would Be Most UNSUCCESSFUL When

question 22

Multiple Choice

A fear-based appeal would be most UNSUCCESSFUL when:

• A) people are so afraid of the message that they feel too hopeless to act.
• B) the appeal puts the audience on the defensive.
• C) they attempt to prevent a negative outcome.
• D) either people are so afraid of the message that they feel too hopeless to act or when the appeal puts the audience on the defensive.

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Definitions:

Money Supply

The entire amount of financial assets existing in an economy at a certain time.

Inflation

A widespread inflation of prices leading to a diminished ability to purchase with money.

Short-run Phillips Curve

A graphical representation showing an inverse relationship between the rate of inflation and the rate of unemployment in an economy over the short term.

Inflation

The rate at which the wholesale price levels for goods and services ascend, diminishing economic purchasing strength.