A Public Health Campaign Is Being Designed to Persuade College

question 18

Multiple Choice

A public health campaign is being designed to persuade college students to get tested for sexually transmitted diseases.Based on information presented in your textbook,public health officials should:

• A) emphasize what students will gain by getting tested.
• B) emphasize the problems that will result if students don't receive testing.
• C) generate a great deal of fear in students.
• D) tell students not have sex.

Explain how business objectives may vary between profit maximization and alternative goals.

Understand the implications of market structure on consumer welfare and market efficiency.

Analyze the impact of external factors, such as taxes and changes in market price, on firm behavior.

Understand the advantages and disadvantages of recording client or witness interviews.