If You Are Framing a Persuasive Message by Emphasizing What

question 6

Multiple Choice

If you are framing a persuasive message by emphasizing what people will gain by performing a behavior,you are using a __________.

• A) gain frame.
• B) loss frame.
• C) informational appeal.
• D) fear appeal.

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Definitions:

Profit Test

An examination to determine the viability and profitability of a project, product, or business scenario.

Asset Test

A measure to determine a company's ability to quickly convert its assets into cash to cover short-term liabilities.

GAAP

A set of accounting standards and practices that are adhered to by companies to ensure consistency, reliability, and comparability of financial statements.

Segment Reporting

The practice of dividing a company's financial reports to show the performance of different areas of the business, such as geographical regions or product lines.