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What Is Reciprocity and How Does It Relate to Attraction

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Short Answer

What is reciprocity and how does it relate to attraction and liking?

Comprehend the importance of evaluating segment attractiveness in targeting decisions.
Recognize the applications and implications of customization and mass customization in targeting and positioning.
Describe and apply the concept of value proposition in marketing.
Analyze competitors' positioning efforts in the marketplace.

Definitions:

Norms

Shared expectations and rules that guide behavior of people within a group or culture.

Social Values

Collective ideals that are considered significant and beneficial for the welfare and cohesion of society.

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Positive Change

Modifications or adjustments leading to improvement and adding value to a situation or process.

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