Which of the Following Does NOT Explain Reporters' Reliance on Interviews

question 35

Multiple Choice

Which of the following does NOT explain reporters' reliance on interviews?

• A) Interviews help personalize the news.
• B) Interviews provide a dramatic element to a story by increasing the sense of conflict between adversaries.
• C) Interviews preserve the appearance of objectivity on the part of the reporter.
• D) Interviews give the media a chance to present unknown people.

---

Definitions:

IMC Efforts

Initiatives and activities focused on aligning and integrating all marketing communication tools, avenues, and sources within a company into a seamless program.

Sales Data

Information that pertains to the quantity of products sold and the revenue generated from these sales, often used to inform business decisions.

Noise

Unwanted or disruptive sound, but in communication, it refers to any external interference that affects the clarity or accuracy of the message transmission.

IMC Process

Stands for Integrated Marketing Communications Process, which coordinates and integrates all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers.