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Evaluations in research create new knowledge.
Google Analytics
A web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior and website performance.
Conversion Rates
The percentage of users who take a desired action out of the total number of visitors, used to measure the effectiveness of marketing efforts or website design.
4E Framework
A model outlining four components of marketing—Experience, Everyplace, Exchange, Evangelism—that together create customer value.
Consumer Engagement
The emotional and psychological attachment a consumer feels towards a brand or product, often resulting from meaningful interaction or experience.
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