Which of the Following Are Frequently Used by Managers to Substitute

question 20

Multiple Choice

Which of the following are frequently used by managers to substitute best evidence?

• A) Dogma
• B) Scientific journals
• C) Personal experience
• D) Internet searches

---

Definitions:

Cause Marketing

A marketing strategy where businesses align with social issues or causes to generate business benefits and societal impact simultaneously.

Cause Marketing

A marketing strategy where businesses align with social issues or causes to generate societal impact and also promote their brand.

Charitable Contribution

Donations of money, goods, or services to nonprofit organizations or charities to support their causes and obtain potential tax benefits.

Tax Deduction

An allowable expense that can be deducted from taxable income, thus reducing the overall tax liability.