The Department Manager Should Be the Person Who Checks References

question 2

True/False

The department manager should be the person who checks references for whomever he or she wishes to hire, consistent with the belief that the primary interviewer should do the reference checking.

Master the process of developing a customer profile and its role in sales planning.

Comprehend the purpose and creation of a customer benefit plan.

Recognize the importance of identifying a product or service’s features, advantages, and benefits (FAB).

Gain insights into developing effective marketing and business propositions for both end-users and resellers.

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Definitions:

Unsolicited Sales Message

A marketing message or advertisement sent without the recipient's prior request or consent, often perceived as intrusive or spam.

Attention-Getter

A technique used to capture the audience's interest at the beginning of a communication.

Persuasion

The act of convincing someone to do or believe something through reasoning or argument.

Hard Sell

A sales strategy that uses direct and forceful tactics to persuade customers to buy immediately.