Keller's Customer-Based Brand Equity Model Identifies We Should Build Brands

question 17

Multiple Choice

Keller's customer-based brand equity model identifies we should build brands by doing which of the following?

• A) Raising brand awareness
• B) Converting aided recognition into unaided recall
• C) Building a strong relationship with a category of need
• D) All of these

---

Definitions:

Consumerism

The societal trend that emphasizes the acquisition of goods and services in ever-greater amounts, often associated with a way of life that values consumption.

Communism

Is a social and economic system in which property is owned by public bodies; government planning, not the market, determines production and distribution.

German Nazism

A totalitarian ideology and movement led by Adolf Hitler and the National Socialist German Workers' Party, emphasizing nationalism, racism, and the leadership principle, and leading to World War II and the Holocaust.

Excess Capacity

A situation where a company or economy can produce more goods or services than currently demanded, leading to underutilized resources.