The Customer-Based Brand Equity Model Suggests That Brand Equity Is

question 7

Multiple Choice

The customer-based brand equity model suggests that brand equity is a function of brand image. What does this refer to?

• A) Brand associations
• B) Recognition
• C) Recall
• D) Awareness

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Definitions:

Trade Secret

A type of confidential business information which provides an enterprise a competitive edge and is therefore kept secret.

Confidential Information

Sensitive or proprietary knowledge that is not to be shared with unauthorized individuals, entities, or the public, often protected by law or agreement.

Patent

A government-granted monopoly prohibiting anyone but the patent owner and licensees from making, using, selling, or importing the invention.

Copyright Infringement

The unauthorized use of copyrighted material without permission, violating the copyright holder's rights.