The First Brand a Consumer Lists When Asked to Write

question 28

Multiple Choice

The first brand a consumer lists when asked to write down all the brands they know within a category represents what?

• A) Brand salience
• B) Top of mind awareness
• C) Recall
• D) Aided recognition

---

Definitions:

End-User Development

Approach in which the organization’s end users develop their own applications with little or no formal assistance from the IT department.

Application Portfolio

Refers to the managed set of software applications and digital solutions used by an organization to support its business processes and operations.

Constraints

Limitations or restrictions that are placed on a process or system.

IS Environment

Information Systems Environment, referring to the overall conditions and elements that affect how information systems are designed, implemented, and used within an organization.