Quantitative Measures of Brand Associations Must Do Which of the Following

question 25

Multiple Choice

Quantitative measures of brand associations must do which of the following?

• A) Measure how users view the brand across a large sample
• B) Compare your brand against its competitors
• C) Collect demographic information on users
• D) All of these

---

Definitions:

Body Mass Index (BMI)

A numerical computation comparing a person's weight and height, used to assess if an individual's body weight is healthy.

Lean Tissue

Body tissue that is not fat, including muscles, organs, and bones, often a focus in fitness and health to increase metabolism.

Female Athlete Triad

A syndrome in sports involving three related conditions: eating disorders, menstrual dysfunction, and bone density loss.

Bone Density

A measurement of the amount of calcium and other minerals found in a segment of bone, indicative of strength and risk for fracture.