When a Brand Is Said to Be Commoditized, What Does

question 24

Multiple Choice

When a brand is said to be commoditized, what does this refer to?

• A) The brand is sold everywhere.
• B) The brand has reached the pinnacle of equity.
• C) The user associates the brand with a narrow functional need.
• D) All of these.

---

Definitions:

Transfer Price

The cost at which products and services are exchanged between departments within the same organization.

Tax Rate

The percentage at which an individual or corporation's income is taxed by the government.

Profitable Subassembly

A component or assembly within a product that generates profit by being produced and sold as part of the final product.

Absorption Costs

The total of all direct and indirect manufacturing costs assigned to a product.